In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google’s use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google’s algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to performing well in search than getting good links.
Links mentioned in this episode:
Dawn’s slideshares on Passage Based Indexing and Zipf's law
https://de2.slideshare.net/DawnFitton/passage-indexing-is-likely-more-important-than-you-think
https://de2.slideshare.net/DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson
Reach Dawn at Bertey.com or on Twitter
https://bertey.com/
https://twitter.com/dawnieando
This episode corresponds with newsletter episode 222:
https://mariehaynes.com/newsletter/episode-222-light-version/
Past episodes
https://Mariehaynes.com/seo-newsletter/seo-podcast
Contact MHC
https://Mariehaynes.com/contact
Book on Unnatural Links and Manual Action Removal
https://Mariehaynes.com/product/unnatural-links-book
Quality Raters Book
https://Mariehaynes.com/product/quality-raters-guidelines
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
