The Operating System of Desire

Reed: There are laws of desire that we can understand. I like to think of memetic desire less like an operating system and more like a force. So gravity is this force that attracts us to certain things, and it's function of the size of the mass and the proximity. Now, memetic desire is basically the equivalent force to vity. It's the psychological force by which a person is attracted to certain people or certain things. And for whatever reason, i have taken that person as a model to help me understand what to want.