Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How Snyk found product-market fit: Guy Podjarny on building a dev-centric security company

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

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SNCC - Product-Led Panel

SNCC is very much a kind of one team as one of the methodologies and growth is embedded into everything. The BENS group focuses on the developer journeys, which includes growth within an enterprise and the developer adoption and developer success within the enterprise. On the marketing side, we have the growth group also has developer relations whose primary purpose typically is to acquire users, but they also work with customers to make those developers succeed. So there's all from day one, our enterprise sales motion has embraced our product-led philosophy - not only embraced it, but leveraged it.

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