
Scott Galloway on money, marketing, and masculinity
Mixed Signals from Semafor Media
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The Power of Podcasting in Advertising
This chapter examines the rise of podcasting as a pivotal ad-supported platform, detailing its appeal to advertisers due to the demographics of its listeners. It also discusses the impact of podcasting on political campaigns and the shift in advertising revenue toward digital formats, while emphasizing the importance of understanding consumer behavior in modern marketing.
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