Mixed Signals from Semafor Media cover image

Scott Galloway on money, marketing, and masculinity

Mixed Signals from Semafor Media

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The Power of Podcasting in Advertising

This chapter examines the rise of podcasting as a pivotal ad-supported platform, detailing its appeal to advertisers due to the demographics of its listeners. It also discusses the impact of podcasting on political campaigns and the shift in advertising revenue toward digital formats, while emphasizing the importance of understanding consumer behavior in modern marketing.

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