6min chapter

The Business of Authority cover image

Intro to Value Pricing

The Business of Authority

CHAPTER

Is There a Window of Time?

Jonathan Gruber: People who are used to billing by the hour, they see themselves as a commodity. He says each of these relationships has two sides and consultant or service provider needs to understand that we are part of the equation. Gruber: If you could snap your fingers and have their software project done in a day or five minutes, they should pay you more not less.

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