Strategizing Offers and Pricing in Dog Training Business

This chapter discusses the strategic methods for pricing and offering services in a dog training business to attract more clients. It emphasizes the evolution of pricing strategies and the importance of adapting to customer feedback and needs.

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#419 What if your unruly dog could unlock a six-figure business? In this episode hosted by Kirsten Tyrrel, we sit down with Ryan Wimpey from Tip Top K9 to hear how rescuing a misbehaving pup led him to launch a nationwide dog training franchise with 24 locations and counting. He shares how he went from backyard hustle to full-blown CEO, why he believes training humans is just as important as training dogs, and how he built an admin team that now handles everything from billing to booking across the country. If you’ve ever wondered whether your passion could become a profitable business, this episode is packed with insights, frameworks, and one-liners you won’t forget!

What we discuss with Ryan:

+ How a rescue dog sparked a business

+ Building Tip Top K9 from scratch

+ Transitioning from trainer to CEO

+ Creating scalable systems and SOPs

+ Importance of "hustle muscle" early on

+ Franchise model with backend support

+ Sales training using AI and roleplay

+ Rush to profitability before scaling

+ Why admin systems unlock growth

+ Custom offers based on real feedback

Thank you, Ryan!