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7min chapter
#799 90-Day Growth Plan in 10 Questions
Tropical MBA: Entrepreneurship & Founder Lifestyle
Understanding Your Ideal Customer and Brand Positioning
This chapter discusses strategies for identifying and understanding the ideal customer, highlighting how to align business solutions with their needs. It introduces the 'jobs to be done' framework to reveal the motivations behind customer purchases and emphasizes the importance of creating distinct brand promises for effective marketing.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode