5min chapter

Your Brain at Work cover image

The Neuroscience of Effective Organizational Change

Your Brain at Work

CHAPTER

Defining Success for Organizational Change

This chapter discusses the importance of setting clear success goals for change initiatives, highlighting the challenges in determining what success looks like and the consequences of failing to define it. The hosts emphasize the need to understand the before and after state of the organization and invite the audience to share insights on why change initiatives fail.

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