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What Marketers Need to Understand about Gen Z and Millennials
Marketing Against The Grain
Millennials Are More Likely to Discover Software Through Search Than Boomers
Over 60% of software buyers today are millennials. Over time, search is really good for like demand capture but actually just in terms of discovering software, she thinks it will lose impactfulness over time. And so I want to use search to get a baseline list. But I'm still I'm going to start with search every time, unless there's something new that is just taking off.
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