
The Digital Evolution of B2B Sales
The Gartner Sales Podcast
00:00
How to Cut the Clutter
The amount of information that is presented to buyers has a detriment impact on their ability not to effectively make deour confident decisions. So i'd like to focus and prioritize on cutting the clutter, right? I can use so bo what a customer or stake holderhas done on my web site, maybe what they've done on line. More broadly, using other vendors to scrape the internet and kind of get their personality profiles. It basicall kind of like personalization in a way, isn't it? Right? Is is that each each individual stacold, or each individual custom or each individual purchase,. is going to get a unique engagement strategy that is best to d to be supportive for them
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