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Implementing Company Values with 'Rock Steps'
The chapter explores how a company manages its properties by emphasizing the importance of being vertically integrated and prioritizing family values. It introduces the concept of 'Rock Step' as a way to stay nimble and adaptable, with an owner's manual consisting of 25 specific rules of behavior. The chapter underscores the significance of hiring individuals who align with the company's values and holding everyone accountable to these standards.