Building a 10/10 B2B Sales Team in 2023, with David Barron, Global Director of Sales at HubSpot
10/10 GTM
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Authenticity in B2B Sales
This chapter explores effective B2B sales strategies that prioritize understanding the buyer's business and fostering genuine conversations. It highlights the importance of authenticity, adaptability, and developing strong business acumen for sales representatives to create a more consultative and satisfying sales experience.
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