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Inside Politics: How does polling work and will it be right this time?

The Morning Edition

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Polling Accuracy and Election Surprises

This chapter analyzes the discrepancies between polling predictions and the actual results of the 2019 election, highlighting how misleading polls can create unexpected outcomes. It discusses the evolving methodologies within the polling industry to enhance accuracy, particularly in how undecided voters are approached. Furthermore, the chapter reflects on the relationship between polling data and its implications for democracy, emphasizing the role of journalism in promoting fair and informed electoral discourse.

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