13min chapter

How I Built This with Guy Raz cover image

Weee!: Larry Liu

How I Built This with Guy Raz

CHAPTER

Navigating Financial Challenges and Strategic Growth

The chapter follows the speaker's journey of overcoming financial struggles to save their business, facing dilution of ownership as a necessary step to secure funding from an investor. It explores the emotional impact of layoffs and reorganization to adapt to a new business model, highlighting the resilience and adaptability required in the face of adversity. The chapter also discusses the strategic growth of the business through targeted customer acquisition methods, emphasizing authenticity and customer referrals over traditional advertising.

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