3min chapter

A Hot Dog Is a Sandwich cover image

The Problem With Ghost Kitchens

A Hot Dog Is a Sandwich

CHAPTER

The Problem With Ghost Kitchens and Established Brands

The hosts discuss the trend of ghost kitchens and the issue of well-known restaurants rebranding to appear different. They highlight examples like Cheesecake Factory, Red Robin, and Denny's, and also discuss the failed Wings concept by Blumen brands and the challenge of differentiating in a competitive market.

00:00

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