The Marketing Book Podcast cover image

431 Leading Growth by Anthony Iannarino

The Marketing Book Podcast

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How to Stop Prospecting Your Sales Team

Marketing can lapse into a situation where the sales team stops prospecting, becoming dependent on marketing for leads. It might be faster and easier to release the whole Salesforce, burn down your office building, and start over from scratch. Buyers need something different. They've got a lot of information. They're researching on their own. And they bring you in much, much later.

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