Pitchfork broke five thousand readers on the day of their first radiohead review. The reviewer, Brent de creenzo, says he was "gamefying it for me" to reach that number. De Creenzo: Because pitchfork reds nothing like anything else in the music writing space, people are like 'What is this? This is so hyperbolic'
While working at his local record store at age 20, Ryan Schreiber dreamt that his scrappy music review webpage might one day grow into an influential music publication. Working out of his parents’ house, he wrote about indie music because he loved it, and recruited like-minded friends to do the same. In 2000, a rhapsodic review of Radiohead’s “Kid A” got huge attention online, and soon Ryan’s site began to attract tens of thousands of users—building a reputation for pointed reviews that could make or break careers. In 2015, Pitchfork joined The New Yorker and Vogue when it was acquired by Condé Nast, one of the most prestigious magazine publishers in the world.
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