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15min chapter
#181: Talkin' Shop—The Power of Being Your Authentic Self in Coaching (And Why Buzzwords Just Get in the Way)
Marketing Made Simple
The Art of Coaching and Marketing
This chapter highlights the significance of mentorship in navigating the business and marketing landscape, particularly for new coaches. It discusses the importance of positioning oneself as a guide for clients, emphasizing relatable messaging over personal accolades. Additionally, the chapter advocates for authenticity in communication to attract ideal clients, promoting a unique personal voice in marketing efforts.
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