4min chapter

Something You Should Know cover image

Why We Like Cute Things & How to Have a Great Conversation

Something You Should Know

CHAPTER

The Allure of Cuteness and the Risks of Sarcasm in Communication

This chapter explores the psychological appeal of cuteness and its magnetic effect on humans, particularly regarding animals and characters. It also highlights communication challenges posed by sarcasm in digital formats and includes insights from an expert on how cuteness influences consumer behavior.

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