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13min chapter
Measurement Mistakes That are Costing You Millions
Ecommerce Playbook: Numbers, Struggles & Growth
Navigating Customer Acquisition Metrics in E-Commerce
This chapter explores the intricacies of measuring customer acquisition in the e-commerce landscape, differentiating between new and existing customers. It highlights the limitations of conventional metrics like NCROAS and stresses the importance of targeting lapsed customers to foster loyalty. Furthermore, the discussion emphasizes the need for brands to adopt a multi-channel approach to advertising effectiveness to better understand their overall impact and drive sustainable growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode