Refine Labs - Revenue R&D

Refine Labs executes revenue R&D for companies. While B2B companies spend about 25% of revenue on innovating on their product, they spend typically $0 in a methodical systematic way to do R&D. Chris: I'm going to give you the question that so many sales leaders get asked. You'll laugh when. As soon as I start saying it, leaders get it. Entrepreneurs get it. GTM professionals all over the place. They get it. Here's what it is. The age-old question. Rather have the very best product with average demand or average product with the very best demand. That's why you're on the show today.