344 - Julian Massler on Measuring and Optimising Retention, Contracts, Pricing and Packaging, and Client Education
High Intensity Business
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Is It a Reversal?
We have a 12 months a term, and you can pay up front. Is a bit of a special situation here in switzerland. Normally people pay up front for the whole 12 month. Then we have three months monthly and ap front. And a, we also have peck and a 52 peck for people just want to take two years to use up the 52 times or don't be in a hurry to lose a week. The other dimension that we just have in this business is this partner sessions and single session. So it sounds complicated, but it isn't. It's its basically just a simple question. Do you want to come alone or with a partner? Or do you want
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