The farmers co-op that's scaled beyond 8-figures!
Food Chain Wars
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E-Commerce Evolution
This chapter explores a significant shift from a logistics-focused model to an e-commerce-driven strategy within a business. It highlights the challenges of managing local pickup systems, the transition to a Shopify platform, and the importance of effective marketing and inventory management. The discussion also covers customer acquisition costs, retention strategies, and the essential role of a dedicated marketing team in driving sustainable growth.
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