5min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

How to Build a Sales-Led Motion

For an early stage business, just finding its footing, developing product market fit, monetizing customers for the first time or in those early chapters of monetization, picking one motion makes sense. Onboarding is a term that's used very broadly and there are many tools that you can buy to help you with onboarding. The real impact comes from being patient and breaking down what the user needs to be able to find value that's relevant to them.

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