The Power of Micro Influencers

Do not measure your influence base necessarily on the number of people that follow you. And then it goes back with defining your whole niche and really getting into like what do the people want? You know, how are we going to make that break through? How are you going to be vetting and representing this different brand or this business in the right way? I feel like recently we actually are seeing a turn of influencers stepping into that kind of positioning.