4min chapter

Marketing Against The Grain cover image

Twittersode! How The Ownership Economy is going to change your marketing strategy

Marketing Against The Grain

CHAPTER

The Utility of a Chess Game

The next generation of the inner net is going to be owned by users. Ownership has long been embraced by startups to alline incentives with employees. The vast majority of internet users own exactly zero % of the products they contribute to. That is now changing via the ownership economy. It can change how companies grow, how you ancentivize users, and fundamentally, how wealth is accrued in the world.

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