How to write more like yourself - Amy Elliott, Lightbulb Media
Marketing Meetup Podcast
00:00
How to Bring Personality to Your Writing While Maintaining a Company's Tone of Voice
There's too many voices going on right now, but I do personal branding. You have to plan that copy in a way that you know is going to resonate with the potential client or customer. That's what's more important than personality. But there comes a point where someone has to take charge and take majority accountability.
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