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I Don't Need a Car, I've Got Uber
The studios also cut off Netflix because they knew that if you have a subscription, there's no need to buy a piece of content. I think this was one of the early recognitions of this impact of subscription and rental that affects people's mindsets about owning. The efficiency is picking up, which means that these companies that essentially had profited to the tune of billions of dollars, hundreds of billions across industries, of dollars through inefficiency.