Selling Should Be Fun or You Aren't Doing It Right
2Bobs—with David C. Baker and Blair Enns
00:00
What Does It Mean to Sell?
Lead generation over the last decade has moved from a sales function to a marketing function. So if we take that away from salespeople, what does it mean to sell? And I think anybody can learn to love selling when selling begins with an inbound inquiry. "I used to hate selling and therefore loved pitching," he says.
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