How Do You Reach Your Ideal Customer?

In the early days, we were predominantly u k focused. We ne don't go to market. And because iere dress for markets, lik you say, it could be any sector,. Any soff her platform. The lincton's been aso of evolving channel for us. So tell me lo bit about like lit maybe, maybe e start with linktoln. How is that work for you? What have you been doing on that platform?