Is Your Annual Conference a User Conference?

Half the people at the conference are our hint customers. And it also turns out that about half the people in this industry areOur hint customers. So we definitely use it as a way to, I found it's very powerful from a sales perspective. If you're in a conversation with someone, you invite them to the event and they have a good time. You meet them in person. Definitely helps close the deal. It reinforces, we are here to support this community. My keynote is a big part of that. This is why we exist. That resonates with people. And so it becomes a BD driver as well.