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Episode 151: Powerful Case Studies with Joel Klettke

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How to Conduct an Interview With Customers

The art of the interview is asking good follow-up questions and then honestly shutting up and letting them answer them. Don't forget to press into the emotional and human side of things too. The real sexy story comes in when you see an increase in traffic of 200%. What did that mean? What did that make possible? What has, how has that impacted your day-to-day life?

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