Is There a Magic Bullet That Works?

In 2003, Grasshopper was paying for a lot of its traffic and SEO worked out great too. Getting to the top of Google was probably just way easier in 2003 than it is now. So there are any other marketing strategies that worked well for you guys later on because I'm sure in the 12 years that you ran Grasshopper, you probably tried all sorts of strategies and channels. Was there ever a magic bullet of sorts that worked better than anything else? Yeah. Right.