The Futur with Chris Do cover image

201 - How to make content that goes viral — with Brendan Kane

The Futur with Chris Do

CHAPTER

The Art of Audience Engagement

This chapter explores the dynamics of social influence in launching innovative projects and building an audience. It emphasizes recognizing opportunities within social media and encourages a shift in perception to appreciate its potential for creativity and connection. The discussion delves into strategies for creating shareable content, understanding audience motivations, and effectively blending emotional appeal with factual information to enhance engagement.

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