The User Is Never Wrong

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I spend an incredible amount of time user testing our product. We've had over a million pieces of customor fade back, which gives us a lot of insides. It's about making sure the product design is having its intended effect if it's getting users to buy in and stick around. To do this, you'll have to scale your work force, which introduces another type of on boarding.

Onboarding isn't just about employees. The often overlooked step-by-step process — to join a product or company — lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboard employees in a way that would pass along her values and her vision. Then onboard new investors, new features, new partners, new markets with the same care and ease-of-use — but at scale. With more than 40 million monthly active users and 3 billion designs created, Canva is proof for the magic of onboarding. Cameos: Ron White (Memory Expert).

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