2min chapter

Marketing Against The Grain cover image

5 Huge Trends That Will Change Marketing In 2023

Marketing Against The Grain

CHAPTER

The Future of Cable TV Is Here, Right?

23% of US users often click on ads and buy products when they see them advertise on free to stream services. That's where Netflix is moving. They'll have a free mean version. They'll monetize that free mean version through ads. And I think they could actually make a bunch of money and give marketers another way to reach audiences. But as like a consumer, it's kind of sad to me that we didn't innovate on entertainment more than I was hoping we would.

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