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From Red Dead to WordGlyph: The Actor Who Built a Word Game With Toothpicks and Code

Hey, Good Game

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Marketing Challenges in Game Development

This chapter highlights the complexities of marketing a new word game, showcasing strategies like leveraging social media platforms and influencer outreach. The speakers share their innovative approaches to engage communities, utilizing AI tools for content creation and tackling challenges in sponsorships. Additionally, they explore player retention strategies and the importance of community engagement in enhancing gameplay experiences.

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