2min chapter

The Gartner Sales Podcast cover image

The Digital Evolution of B2B Sales

The Gartner Sales Podcast

CHAPTER

Your Channel a Strategy Needs to Be Digital First

Your channel a strategy really needs to be digital first in terms of the ability to provide, youre buyers a, maybe a rep free experience. And then treat your sellers as one of the channels, rather than the primary channel,. engaging with your buyers in some ways, tose teams. Th something you talk about in the note, you and the team, which i thinkis really interesting and actually kind of terrifying in some ways. We get all these new paths to our customers, and we're going to screw it up by just dumping everything into every path, is it? Least thas?

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