In 1987, Howard Schultz bought Starbucks for $3.8 million. By the end of that year, he had 11 stores, 100 employees and a dream of creating a national brand. "What I witnessed was the romance, the theater, and to use your word, the joy of espresso"
You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.
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