2min chapter

Masters of Scale cover image

How to do good and do good business, w/Starbucks' Howard Schultz

Masters of Scale

CHAPTER

How to Buy a Coffee Company

In 1987, Howard Schultz bought Starbucks for $3.8 million. By the end of that year, he had 11 stores, 100 employees and a dream of creating a national brand. "What I witnessed was the romance, the theater, and to use your word, the joy of espresso"

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