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E69 - Ben Francis: How to step back to take a leap forward
The High Performance Podcast
The Importance of a Strong Back End
At 20 years old, nothing prepared. We stumbled upon essentially the marketing model that many people use today. So we had a new product that we built specifically for this event that we didn't sell online. Whilst we were at the event, not through design by the way, just because we weren't back home and we couldn't send out the orders, we turned the website off. So we accidentally created scarcity. The entire business stopped. It took us the best part of the year to fully recover from Essentially a poor week due to not enough operational rigidity in the business. I was essentially too infatuated with the brand and the product and the front end, albeit extremely important things.
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