The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE NEW CATEGORY IN SALES AND HOW TO LEVERAGE IT TO MAKE MORE MONEY

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Navigating Sales in Startups

This chapter examines the transition from entrepreneurship to a sales role in startups, highlighting the unique blend of autonomy and support available. It discusses the challenges sales leaders face in motivating teams to adopt new practices, the misconceptions surrounding sales volume as a performance solution, and the critical need for continuous adaptation. Emphasizing the impact of market dynamics and AI, the chapter illustrates the competitive landscape in sales and the importance of focusing on specific moments to drive improvement and execution.

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