Brand and Customer Experience - What's the Difference?

Gusto is always top of mine for me, because i'm always opening up this folder of recipes. And the next time i do decide to partake in recipe boxes, then i guess gusto i'll be top of my mind. Indi you're responsible for brand as as your job title suggests,. How do you make sure that the dots are a line, between brand and customer experience? You appear across all sorts of different touchpoints. But they're two parts of the same whole. I think it's really important if you can get the business to understand that relationship between brand and c x. That's always a helpful place to start.