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Twitter (with Dick Costolo)
Acquired
How to Measure Engagement With a Twitter Ad
Twitter pioneered the feed based ad model that's used in face book and pintrestand. The reason we invented that is because we had to. There was no de militarized zone of tweets the side bar where to put stuff. Instead of cost per impression or cost per click, we'll charge based on cost per engagement. Those are great indicators of engagement.
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