Lenny's Podcast: Product | Growth | Career cover image

What it takes to become a top 1% PM | Ian McAllister (Uber, Amazon, Airbnb)

Lenny's Podcast: Product | Growth | Career

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Working Backwards: A Customer-Focused Approach

This chapter explores the 'working backwards' methodology in product development, emphasizing the importance of identifying customer problems before seeking solutions. It highlights common pitfalls in product management, such as retrofitting customer needs to fit pre-developed solutions. Through personal insights and Amazon's unique practices, the chapter illustrates how effective problem identification can drive successful product outcomes.

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