
Summer holidays: using nostalgia to increase willingness to pay
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Embracing Flaws to Build Trust
This chapter explores the 'stolen thunder' concept, demonstrating how acknowledging product flaws can enhance brand credibility and customer trust. Through examples from well-known brands, it emphasizes the importance of integrating behavioral science into marketing strategies to foster a positive consumer perception. The discussion also highlights effective pricing strategies and their impact on customer expectations, advocating for transparency and authenticity in brand communications.
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