Context is King (and Queen), with Gregg Johnson, CEO, Invoca
VUX World
00:00
How to Build a Brand Direct Relationship With Your Customers Again
The smart answers deals with all of the vulnerable things I think yeah because it's all stuff that it doesn't really matter where it comes from. Airbnb ran this big experiment you can go read about it over the past year or they've significantly decreased their paid digital marketing spend in favor of investing more in content and direct relationships with consumers. You're gonna be at the mercy of the intermediary if you don't build a brand direct relationship with your customers.
Transcript
Play full episode
