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9min chapter
Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)
Masters of Scale
The Importance of Winning Before, During, and After the Super Bowl
This chapter discusses the significance of implementing a 360-degree integrated marketing strategy to win before, during, and after the Super Bowl. It emphasizes the need to focus on brand desire, reach a massive audience, and create memorable and relevant advertising. The chapter also highlights the importance of discipline and return on marketing investment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode