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Nike
Acquired
The Origins of the Waffle Trainer
The first actual waffle trainer shoe was inspired by this design, but like he literally couldn't make one in a traditional waffle iron. The shape is that you can imagine how that could grip a track. So the University of Oregon football team wears them that year on their new astroturf field. They beat Oregon State wearing their waffle trainers. This is incredible publicity for Nike.
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