How to Get Senior People to Respond to Cold Emails

We had a built-in advantage that no one emails the general council for like anything good. And so given that our buyer isn't susceptible to the same amount of cold email that says like a CMO Gats or a CRO or VP of sales has, they were very receptive to that as a channel. Also, when you're so early and there's really not much else other than will you take a basic call with me? And I can learn that actually happens slower. So we kind of set the internal number at 100 and got into maybe 70 or 80 types of completed conversations where they were good interactions.