Evolution via group selection, made us ultra social primates motivated by shame and ostracism to avoid social death more strongly than physical death. That is the drive that leads to the motivation, that motivates this sort of cognition and emotion. So if you try to persuade someone of literally anything, or they begin to feel as though you were part of them and not us, your efforts will fail.
In this episode of the You Are Not So Smart Podcast, we sit down with eight experts on communication, conversation, and persuasion to discuss the best methods for reaching out to the vaccine hesitant with the intention of nudging them away from hesitancy and toward vaccination.
Mentioned in the show, here is the link to a free online class with Misha Glouberman where you will learn how to have better conversations with the vaccine hesitant: LINK
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